What: The Wall Street Journal talks to plastic surgeons who say women in their 30s and 40s are increasingly opting for facelifts. The previous “sweet spot”? Fifty years old. The theories offered include weight loss driven by GLP-1 drugs, people having to see their faces constantly on Zoom, or the trend of starting Botox and fillers younger, so getting a facelift doesn’t seem like a big deal. 

Key Line: “That was the case for Amanda Hurd, a real-estate broker based in Santa Rosa Beach, Fla., who had been spending roughly $15,000 a year on filler and other cosmetic treatments. In 2023, at age 43, she decided to ‘bite the bullet’ and get a facelift (which included a neck lift and rhinoplasty) with Dr. Sean Alemi, a New York facial plastic surgeon. ‘I’ll get more use out of it now than if I did it when I was 60,’ said Hurd, who paid $71,000 for her surgery.”

Source: The Wall Street Journal