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Vitamin Sales Are Booming. Is That Good?

August 13, 2024

What: The vitamin industry has boomed, with supplements sales increasing a whopping 50% between 2018 and 2020 alone. USA Today looks at whether all those extra pills actually do anything. At least one dietician says those increased sales were driven by influencers on social media.

Why it matters: “Unless your doctor says you’re deficient in a certain vitamin, you’re best off aiming to first get vital nutrients through your food intake, rather than supplements, notes the National Institutes of Health’s Office of Dietary Supplements.”

Source: USA Today

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