Willow Acquires Elvie Assets in Women’s Health Consolidation

What: Breast pump startup Willow is taking over assets of Elvie, which is facing insolvency in the UK. Willow said they aim to build a wider platform, paving the way for eventual profitability.

Key Line: “Elvie’s tip into bankruptcy speaks to some of the wider challenges in the world of women’s health, which is estimated to be a $60 billion market this year but has faced a number of headwinds. The market since 2021 has continued to be challenging for later-stage startups, especially those that are not focused almost solely on AI. There are not a lot of exit opportunities for women’s health businesses at the moment.”

Source: TechCrunch