Women’s Health: The $360 Billion Ghost Market
What: It seems like we get one of these a month…but this one involves “ghost markets.” Fortune has the details on a report from Amboy Street Ventures, showing that women’s health is a $360 billion opportunity in the U.S., and lots of markets have zero competition (or entrants!)
Key Line: “The firm defines ghost markets as markets where solutions are still emerging and competition doesn’t yet exist….The report identified those 40 specific unmet needs within menopause, sexual health, healthy aging, menstruation, contraception, LGBTQ health, maternal health, and fertility, which all add up to that $360 billion figure.”
Source: Fortune